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Don Peppers
Don is the acclaimed co-author, with Martha Rogers, Ph.D., of several highly acclaimed business books on the subject of Customer Relationship Management (CRM). The One to One Future (1993) coined the phrase "one to one marketing," and Enterprise One to One (1997) showed how CRM strategies and interactive marketing should be applied differently in different business situations. The One to One Fieldbook, co-authored with Bob Dorf (president of Peppers and Rogers Group), was released in January 1999, and is a virtual "practice guide" for CRM implementations. Their fourth book, The One to One Manager, published in October 1999, is the first in a new series of corporate case histories documenting one-to-one strategies and implementation. Don is a partner at Peppers and Rogers Group, a management consulting firm with offices throughout the United States as well as in Europe, Latin America, and South Africa. Clients include Ford Motor Company, Hewlett-Packard, Wolters-Kluwer, Scottish Power, E-Trade, Oracle, KPMG, BroadVision, Epiphany, Agilent, Novartis, Unilever, and other companies on five continents. Don is also the author of Life's a Pitch - Then You Buy, based on his own career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 US direct-marketing agency. He and Martha were named 1998 Direct Marketers of the Year by Direct Marketing Days in New York. Prior to marketing and advertising, Don worked as an economist in the oil business and as the director of accounting for a regional airline. He holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School. He and his wife, Pamela Devenney, formerly a professional photographer and television commercial producer, live in Connecticut with their five children.
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