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Bubba Sparxxx
Featuring six songs produced by Timbaland (Missy "Misdemeanor" Elliott, Jay-Z, Nas, Ludacris, Snoop Dogg), Sparxxx's debut LP, "Dark Days, Bright Nights," is due out Sept. 25 on Timbaland's Beat Club label, a subsidiary of Interscope Records. "Ugly," one of the Timbaland-produced tracks, is an up-tempo joint with a rough edge and a Middle Eastern-type feel. The track, which samples Missy Elliott's hit "Get Ur Freak On," represents the New South, as Sparxxx calls it. "I thought it was the most undeniable record I had," said Sparxxx, a 24-year-old, 6-foot, 220-pound former high school football star. "It set the tone for what I'm all about better than any other song could have." The single, and the album for that matter, invite listeners into Sparxxx's world, painting a vivid picture of the rural south from the perspective of a white boy who grew up knowing poverty firsthand. Throughout the album, Sparxxx demands respect for the south, especially the rural areas. He describes his overall style as "southern hip-hop, with an emphasis on hip-hop, and a rock 'n' roll edge." Sparxxx was born Warren Anderson Mathis in LaGrange, Ga., 65 miles southwest of Atlanta, on March 6, 1977. The youngest of Jimmy and June Mathis' five children, he was the only child who wasn't from a previous marriage. June, a grocery store cashier, called her youngest child "Andy." Father Jimmy also worked at a grocery store, first as a meat cutter and later as a manager; he also worked as a school bus driver and had a stint driving a Lance Potato Chip truck. "He was kind of a jack-of-all-trades," Sparxxx said. The thought of a white boy from the backwoods of Georgia making a rap album is as mind-boggling as that of a black kid from Harlem belting out country tunes. But one listen to "Ugly" - the first single from the forthcoming debut album by Interscope/Beat Club/11th Hour recording artist Bubba Sparxxx - will break down the stereotypical barriers and leave you wondering why it's taken so long for a talented white rapper to emerge from the south. Featuring six songs produced by Timbaland (Missy "Misdemeanor" Elliott, Jay-Z, Nas, Ludacris, Snoop Dogg), Sparxxx's debut LP, "Dark Days, Bright Nights," is due out Sept. 25 on Timbaland's Beat Club label, a subsidiary of Interscope Records. "Ugly," one of the Timbaland-produced tracks, is an up-tempo joint with a rough edge and a Middle Eastern-type feel. The track, which samples Missy Elliott's hit "Get Ur Freak On," represents the New South, as Sparxxx calls it. "I thought it was the most undeniable record I had," said Sparxxx, a 24-year-old, 6-foot, 220-pound former high school football star. "It set the tone for what I'm all about better than any other song could have." The single, and the album for that matter, invite listeners into Sparxxx's world, painting a vivid picture of the rural south from the perspective of a white boy who grew up knowing poverty firsthand. Throughout the album, Sparxxx demands respect for the south, especially the rural areas. He describes his overall style as "southern hip-hop, with an emphasis on hip-hop, and a rock 'n' roll edge." Sparxxx was born Warren Anderson Mathis in LaGrange, Ga., 65 miles southwest of Atlanta, on March 6, 1977. The youngest of Jimmy and June Mathis' five children, he was the only child who wasn't from a previous marriage. June, a grocery store cashier, called her youngest child "Andy." Father Jimmy also worked at a grocery store, first as a meat cutter and later as a manager; he also worked as a school bus driver and had a stint driving a Lance Potato Chip truck. "He was kind of a jack-of-all-trades," Sparxxx said. Music wasn't a big part of Sparxxx's life until 1988. "I didn't have much access to it because I grew up so far out into the country," he said. "We didn't have cable TV. I grew up on a dirt road about 15 minutes north of LaGrange. It was extremely rural. My closest neighbor was between a half mile and a mile away. My closest neighbor was a black kid and that was actually my first exposure to rap. His cousin was sending him mix tapes from New York." The first rap song Sparxxx ever heard was a track by 2 Live Crew. While he later heard music by Run-DMC and the Fat Boys, Sparxxx was especially intrigued by West Coast rappers N.W.A, Too $hort and Eazy-E. "I think maybe it was just because of the rebellious attitude, and I also like the beats," Sparxxx said. "I think that was Dr. Dre's first stint as a producer and an emphasis was placed on the beats more than ever before." While Too $hort's music turned Sparxxx into a rap fan, it was the Atlanta group OutKast that inspired Sparxxx to become an active participant in hip-hop. At 15, Sparxxx began writing rhymes when he had a spare moment. But those were few and far between since the teen always had to work. "I wasn't too much of a trouble making kid," Sparxxx explained. "I just worked to help out at the house and worked to have anything that I had." Still, Sparxxx would battle rhyme in the cafeteria, in gym class and after school. "I wasn't seriously pursuing it because, in this one-horse town, there wasn't an outlet for it," Sparxxx said. "There were only like two or three other guys that rapped at my school. We had such limited exposure to hip-hop that we just craved it." Back in high school, though, Sparxxx's main passion was football. He played tight end and linebacker for LaGrange's Troop Valley High School, helping his team to a regional championship in his sophomore year and earning All-Region honors as a senior. Sparxxx's best friend, Steven Herndon - now an offensive guard for the Denver Broncos - had moved to Athens, Ga., after he and Sparxxx graduated from high school in '95. After briefly attending community college, Sparxxx visited Herndon and met his soon-to-be manager, Bobby Stamps. "He heard me rap," Sparxxx said. "We were just fucking around. And he knew Shannon Houchins, who was a signed staff producer for So So Def, Jermaine Dupri's label out of Atlanta." Houchins called Sparxxx late in '96 and paired him with then-So So Def rapper Jason Brown. Sparxxx rapped under the name Lil Devil and the group was called One Card Shi. Though the duo recorded 10 to 15 songs, they never released anything and drifted apart in 1998. Perhaps discouraged, Sparxxx took a year off from rapping. "It was like I was trying to fit a certain prototype," he said of his stint in One Card Shi. Then it hit him. Sparxxx had to be his own man. He had to express his unique style and let people know what he was really all about. It was then that he became Bubba Sparxxx. "Growing up, a lot of my family members called me 'Bubba,' " Sparxxx said. "And I came up with 'Sparxxx' because it was catchy with Triple-X at the end." At the beginning of '99, Sparxxx started recording songs with Houchins again. Once they had 10 tracks done, they came in contact with Doug Kaye, whose Sarasota, Fla., Newtowne Music Group had been putting out albums independently for about a decade. Kaye liked Sparxxx's work and soon pressed up copies of a 12-song indy version of "Dark Days, Bright Nights," releasing it on Noncents Recordings, a label co-run by Sparxxx. The album got radio play in Alabama, Georgia and Florida. It sold 1,500 units and Noncents evolved into 11th Hour Entertainment, which is run by Sparxxx, Houchins and Kaye. Sparxxx's biggest break came a copy of "Dark Days, Bright Nights" cam to the attention of Interscope A&R rep Gerardo "Rico Suave" Mejia, who got it into the hands of Interscope Geffen A&M chairman Jimmy Iovine. The album was so well received that Interscope flew Sparxxx in to discuss a record deal. "It was actually my first plane ride," Sparxxx recalled. "It was Aug. 1, 2000. They said they were going to make an offer, and that started a frenzy. We ended up with 11 offers from 11 different labels. Still, Interscope always felt like the best place." After signing Sparxxx, Iovine inked a deal with Timbaland that made the producer's Beat Club imprint a subsidiary of Interscope. Iovine got Timbaland to listen to Sparxxx's music. "Timbaland checked it out and he just went apeshit," said Sparxxx, who was equally impressed with Timbaland. "It was the most unbelievable experience of my whole life," Sparxxx said of working with the acclaimed producer. "After working with him for two weeks, I rediscovered myself. I mean, he is the best, hands down. No question about it." In addition to its six Timbaland-produced tracks, the Interscope release of "Dark Days, Bright Nights" features five songs produced by Houchins, two by OutKast's Organized Noize production team, two by Atlanta producer Khalfani and one by Gerald "Geo" Hall. Among the album's 16 tracks, Sparxxx wouldn't be surprised if "Bubba Talk" followed "Ugly" as a second single. Also produced by Timbaland, "Bubba Talk" is an introduction to Sparxxx's slang vocabulary and his perspective on life. "It's just Bubba's way of walking and talking and everything else," Sparxxx said of the song, which is a smooth track with a country banjo guitar. Other choice cuts include the Houchins-produced "Well Water," a spiritual song about what it's like to grow up as a white kid in the rural south; the eponymous "Bubba Sparxxx," complete with deejay scratches and an emphasis on lyrical flow reminiscent of traditional New York hip-hop; and "Wutchacallit," which Sparxxx calls his alias since he defies description and cannot be categorized. "Betty Betty," meanwhile, is Sparxxx's female anthem. The song touches on strippers at the not-so-upscale clubs in and around Athens, Ga. "You get some pretty interesting clientele and some pretty interesting girls, so it's a real unique experience," Sparxxx explained. "You get construction workers that just got off from work. And some of the girls are real janky…they're not too good." Sparxxx, meanwhile, is ready for the promotional tours and record release parties that await him. He's hoping to make his mark and might even bring out his group of rockers, rappers and genre crossovers, The Stonewall, which he calls "a traveling gaggle of musicians, a circus of music." For now, though, Sparxxx is focusing on becoming the next music star to emerge from Athens, Ga., his home of the past six years. "What I want to accomplish, honestly, is for my vibe to be effectively communicated to the world," Sparxxx said. "It's something totally new and refreshing. It injects something new into hip-hop and I think it can really go a long way for giving hip hop another 10 years of life. I also want to teach people from all different walks of life how to appreciate and acknowledge each other's differences so they can peacefully co-exist. Atlanta's as booming a metropolis as there is. The South doesn't have to take a back seat to any part of the world."
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