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Dr. Barry Asmus
Dr. Asmus was named by USA Today as one of the five most requested speakers in the U.S. Widely recognized for his views on making the U.S. a world class competitor through total quality management and market incentives, he can be heard weekly on KMNY, a Los Angeles money and business talk show. Previously, he was a principle commentator for the nationally syndicated radio show, Perspectives on the Economy. Dr. Asmus has been a professor of economics for fifteen years and has twice been voted outstanding university educator. Additionally, he is the recipient of the Freedoms Foundation Award at Valley Forge in Private Enterprise Education. Dr. Asmus is the author of a number of books, including Crossroads: The Great American Experiment, nominated for an H.L. Mencken Award. His 1994 book ClintonCare: Putting Government in Charge of Your Health discusses free market solutions, like Medical Savings Accounts, to the health care issue. His books released in 1995 are It's Tea Time, Again: The Original American Dream and When Riding a Dead Horse, For Heaven's Sake, Dismount. His newest release, a 1996 book for kids, is titled Apollo: An Outer-Space Economic Adventure. Dr. Asmus is well-qualified to speak about the challenges of the 1990s. His topics include: Managing the Future The rapid transmission of information and availability of data to those at every level of authority make human intelligence a company's main source of wealth. The challenge of the '90s will be to unleash the power and creativity of knowledge workers and to nurture entrepreneurial centers of opportunity throughout the organization. Business Strategies Service and quality are not a competitive edge. They are the competitive edge. Value added—the best guarantee of long-term survival—flows from energized people, organizational innovation, and enhanced customer satisfaction. Structures, systems, and strategies that treat change as a corporate value should be encouraged. Global Opportunities As the rate of global change and trade intensifies all countries benefit. Trade is not about warfare, but about mutual gains from voluntary exchange. The U.S. is well positioned to take advantage of the doubling of world wealth now forecast. Competitiveness in an emerging, borderless world unlocks the door to unlimited opportunity. Government Policy Governments must create hospitable climates for business and capital. In a highly mobile world, labor and capital will go to where they are wanted and stay where they are well treated. Countries that pursue policies based on free enterprise, low taxes and open trade will succeed while those that insist on government planning, high taxes, and protectionism will fail. Clinton's economic policies will ultimately be judged on that basis.
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